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Marketing for Your Lawn Care Business
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 Export to Your Calendar 2/19/2019
When: Tuesday, February 19, 2019
8:00 am - 3:00 pm
Where: The Fawcett Center
2400 Olentangy River Rd
Columbus, Ohio  43210
United States
Contact: Ohio Lawn Care Association
800-510-5296


Online registration is available until: 2/19/2019
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February 19, 2019
The Fawcett Center
2400 Olentangy River Road
Columbus, Ohio 43210

8:00 AM - 3:00 PM
Registration Begins at 7:45 AM

This seminar is brought to you by the Ohio Lawn Care Association and RealGreen Systems

Registration is due by February 15

 

Schedule

8:15 am - 9:00 am
Building a Successful, Integrated Digital Marketing Campaign for Your Lawn Care Business
This course will present a step-by-step process towards building an integrated digital marketing campaign for a lawn care business. Beginning with a discussion of how to efficiently develop a comprehensive digital marketing strategy, this course will cover:  1) How to build a website with a user-friendly platform and effective Calls-To-Action (CTAs); 2) The importance of Search Engine Optimization (SEO) and SEO best-practices; 3)  Building a lead-generating, sales-generating Paid Search campaign within Google and Bing; 4)  How to build an effective Paid Social campaign within Facebook and Instagram; and 5)  Using IP Targeting to reach new prospects.  After the integrated marketing campaign has been built for Real Lawn, a brief discussion of effective metrics will also be covered.

9:00 am - 9:45 am
Optimizing Your Digital Presence to Generate Leads & Sales
This course will discuss how to maximize each of your digital campaigns. Strategies and tactics related to optimizing your website, SEO, Paid Search, Paid Social and IP Targeting as well as building a comprehensive content marketing plan will be thoroughly discussed, with a sharp focus on increasing targeted leads and sales.

9:45 am - 10:30 am
Marketing & Selling Lawn Care Services to the Digital Consumer in 2019
Presented in a discussion format, this course will discuss 7 characteristics of digital consumers, and how to maximize your marketing and sales initiatives to this ‘new breed’ of consumer.

10:30 am - 11:15 am
Code Red:  How to Save a Customer Before They Cancel
It’s more profitable to save a customer than to try winning them back after they cancel.  Learn to spot the potential cancellation warning signs and how to save a customer “on the edge”.

11:15 am—Noon
Improve Cash Flow and Convenience for Your Customers
Join the conversation about ways your peers are improving their cash flow, providing added convenience and value to their customers and growing their business.

Noon—12:45 pm—Lunch

12:45 - 1:30 pm
Multi-Generational Marketing: Boomers, X-ers and Millennials-Oh My!
Marketing is tough.  Marketing to multiple generations? Even tougher.  However, it doesn’t have to be.  There ways to appeal across generational gaps.  Millennials, the X-Gens, Boomers, all have specific brand expectations and there are brands who get that marketing mix just right.  Learn what each generation is looking for in a brand and how to adjust your brand’s persona to meet those expectations without sacrificing your identity or core customers.

1:30 pm—2:15 pm
Improve Cash Flow and Convenience for Your Customer
In this session, you will learn the best strategies to collect and learn the core components of collecting accounts receivable and also, best practices of collecting.

2:15 pm—3:00 pm
Building a Profitable Business
Start the new year with a review of your financial processes. Learn simple strategies to build complete and accurate financials to help you make the best decisions for your business.

Cost:

$69/member; $89/non-member per person includes breakfast and lunch.

To pay by credit card, visit www.OhioLawnCare.org and Sign-In.  OLCA currently accepts:  AMEX, Discover, MC and Visa.  OLCA does not accept credit card payment over the phone, email or mail.

If you do not wish to register on-line, you may download the registration form and mail in registration with your payment to OLCA 500 W. Wilson Bridge Rd., Ste. 125 Worthington, OH 43805. All Payments in US funds drawn on US banks.  $25 fee charged for returned check.


Thank you to our Event Sponsors!

 

             

 

 

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Tel: (800) 510-5296 · E-mail: info@ohiolawncare.org